tag:blogger.com,1999:blog-40349012011-04-22T00:58:43.109-04:00Ben Applebaum's Blog on Creativity and PersuasionWeekly thoughts and discussions on the worlds creativity, persuasion and their, hopeful, intersection.bennoreply@blogger.comBlogger161100tag:blogger.com,1999:blog-4034901.post-68248132492778181362007-10-01T21:35:00.000-04:002007-10-01T22:01:03.475-04:00Now that NYTIMES.com has opened the doors to it's archives, I'm rummaging through it for shiggles. I came across "The 150-Second Sell, Take 34" -- a great article about the science and art behind movie trailers. There are some good quotes about the needs to NOT connect all the dots for the audience. But as films evolved, their marketing changed. Explicit hype pulled a Garbo and gave way to bennoreply@blogger.com0tag:blogger.com,1999:blog-4034901.post-1133498916459631972005-12-01T23:48:00.000-05:002005-12-01T23:48:36.470-05:00Ok, I seriously have to work on this POS blog. Does this count as a posting?bennoreply@blogger.com0tag:blogger.com,1999:blog-4034901.post-1127870303392995332005-09-27T21:15:00.000-04:002005-09-27T21:18:23.393-04:00I'm changing this shit around. I was keeping this blog to use as my storehouse for my awesome, wicked predictions on trends. Unfortunately, after the rebirth of BBQ as the hip thing to do and my now 10-year jump on the bocce craze, I've been dry.So, I'm going to neglect this blog and post random comments that no one will ever read. What do you think of that? I can't hear you.bennoreply@blogger.com0tag:blogger.com,1999:blog-4034901.post-1121312301551998892005-07-13T23:35:00.000-04:002005-07-13T23:40:58.520-04:00Travis BagentThis cocky SOB is the best thing to happen to arm wrestling since that Stallone movie "Over the Top." Actually, he's even better. He looks like Bubba Sparxxx but talks shit like Ali.Someone is going to give this dude a reality show.bennoreply@blogger.com0tag:blogger.com,1999:blog-4034901.post-1073619151198095682004-01-08T22:32:00.000-05:002004-01-08T22:34:29.293-05:00HotBabe67
She's everywhere -- and that's a good thing. I assume American Singles is only running her since she pulls the best numbers. She clearly has a come hither look and hither do want to come. I would not be surprised if she starts to appear on random shows, possibly as HotBabe67.
bennoreply@blogger.com0tag:blogger.com,1999:blog-4034901.post-1071252143198218292003-12-12T12:49:00.000-05:002003-12-12T13:38:43.606-05:00Bahn Mi
This Vietnamese sandwich caught my idea during a PBS documentary about sandwichs.
I think it is the magic bridge between American's love for sammies and our growing exploration of "new" Asian cuisines. Will McD's be serving a Bahn Mi and bubble tea combo soon? If they did, I'd probably eat there more than once a year.bennoreply@blogger.com0tag:blogger.com,1999:blog-4034901.post-1065669414716953122003-10-08T23:16:00.000-04:002003-10-08T23:17:36.546-04:00India
Sounds trite, but India is the next Japan. Sure having nuclear weapons helps, but it also has some hot cultural stuff. The US is taking a liking to every thing Indian: Bollywood movies are a growing guilty pleasure (watch them get bigger), Bend it like Beckham and The Guru won't win awards but they are part of a trend, and Aishwarya Rai and Pajambi MC are both going to continue to blow up.bennoreply@blogger.com0tag:blogger.com,1999:blog-4034901.post-1063819504278777872003-09-17T13:21:00.000-04:002003-09-17T13:25:04.070-04:00BBQ
All right, again I'm cheating by not posting this earlier. But if you know me, you know that I fell in love with real Southern BBQ ten years ago. Low and slow. Lots of pink smoke ring. Fall off the bone tender.
I always thought that real BBQ would make Yankee's salivate if they ever experienced the good stuff. Well, it turns out BBQ is heating up the NYC. Here's a quote from a recent bennoreply@blogger.com0tag:blogger.com,1999:blog-4034901.post-1059744923790836782003-08-01T09:35:00.000-04:002003-08-01T09:35:46.136-04:00Sissy-fied Men
This is another trend I noticed a few years ago, but didn't post. Now it's getting more coverage, like in this MSN article. They call them "metro sexuals." For years on college campuses, guys have been getting highlights, reading Maxim (male Cosmo), and wearing more and more jewerly. I've read some stats about the increasing number of men going to plastic surgeons.
I feel this bennoreply@blogger.com0tag:blogger.com,1999:blog-4034901.post-944036662003-05-15T14:32:00.000-04:002003-05-15T14:34:53.000-04:00Mayo and French Fries
Jules: Le Big Mac... What do they call a Whopper?
Vincent: I dunno, I didn't go into a Burger King. But you know what they put on french fries in Holland instead of ketchup?
Jules: What?
Vincent: Mayonnaise.
Jules: Goddamn!
Vincent: I seen 'em do it, man, they fuckin' drown 'em in this shit.
Jules: Uuccch!
-- Pulp Fiction
I'm thinking this opinion will change. Now that bennoreply@blogger.com0tag:blogger.com,1999:blog-4034901.post-924270992003-04-11T09:58:00.000-04:002003-04-11T09:59:32.000-04:00"Make Luv" by Room 5 & Oliver Cheatham
This single is huge in the UK thanks to it's use in a Lynx Fragrance TV spot (I think it's like Axe here) and a sample from the 80's track "Get Down Saturday Night." On some message boards it is being heralded as the song of 2003. I smell a hit AND a hint of cheap men's colgne. Mark my words.bennoreply@blogger.com0tag:blogger.com,1999:blog-4034901.post-908796522003-03-17T17:11:00.000-05:002003-04-08T09:37:48.000-04:00Cinnamon
Ok, this isn't a big surprise either. Cinnamon is already the hottest flavor in breakfast cereals: having grown 39% in the past for years to reach sales of $270 million in 2002. I am predicting that we'll see more of this spice in everything from coffee to desserts to even in main dishes. If you look at a line in front of Cinnabon, you can see that this flavor attracts a wide variety bennoreply@blogger.com0tag:blogger.com,1999:blog-4034901.post-883413792003-01-31T14:38:00.000-05:002003-01-31T14:38:47.216-05:00Cuban Flavors
Once again, I'm a little late getting this one posted. But for 3 years know, I've had a good feeling that American's will be increasinly getting into Cuban cuisine. It offers similar tastes, but a well break from the Tex-Mex overload. And with Hispanics becoming such an important and powerful group in this country, their tastes will undoubtedly continue to spill over to other bennoreply@blogger.com0tag:blogger.com,1999:blog-4034901.post-871241852003-01-08T14:00:00.000-05:002003-05-01T10:12:05.000-04:00Redneck Chic
Just like sex with Warren Beatty, Madonna is onto something popular. Justin Timberlake and other people have also been photographed rocking some different hillbilly flavors. I think this will become more widespread. Hell, I saw a white country singer win the Amateur Night at the Apollo. I see more hip hoppers wearing NASACR and hunting gear. I see the Dixie Chicks as ushering the bennoreply@blogger.com0tag:blogger.com,1999:blog-4034901.post-867243562002-12-30T22:17:00.000-05:002003-01-08T13:55:08.000-05:00Har Mar Superstar
Jack Black meets Jamarqui (sp?). This guy is for real. Home boy has some HUGE BALLS and is not afraid to show them.
He's white as white can be but singing some funky-ass soul. This is one of his side projects, but he's pals with the Osbornes. (He was Kelly's date to the VMA's).
He looks like Ron Jermey too. Check out the site for his new album.
I'm not predicting he'll breakbennoreply@blogger.com0tag:blogger.com,1999:blog-4034901.post-862224982002-12-18T10:51:00.000-05:002002-12-18T10:51:09.846-05:00Bunko
I've been sitting on this one since Nov 7, 2002. A former co-worker mentioned that she and some girlfriends got together to play bunko. Known as a grey-haired game of chance, I feel this is going to be big because it allows the new generation of players (primarily women) to socialize and make an excuse to get together.
UPDATE! During my research for this post, I see that this there is a bennoreply@blogger.com0